Through my research, I became interested in the reciprocal influence of technology and society. I learned to understand the ways digital technology is connected to the power dynamics that traditionally exist in hierarchical societal structures. How are digital technologies shaping a society and the individuals positioning themselves within that society? In my PhD thesis, I analyzed the intersection of gender and age with technology to understand the perception and impact of gendered technology stereotypes, especially by and for women. I provide evidence on technology’s role in the judgement of individuals by each other, which in turn can impact someone’s positioning within society – on educational, professional or social level.